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Seasonality Detector

Analyzes 36+ months of search volume history from the Google Ads API to detect seasonal patterns. Uses sophisticated algorithms to identify local spikes, elevated plateaus, and multi-year consistency. Helps you time content publishing, ad campaigns, and inventory planning around predictable demand cycles.

How it works

01

Fetch History

Gets 36-month search volume data from Google Ads API

02

Spike Detection

Identifies months with volume significantly above neighbors

03

Plateau Detection

Finds extended periods of elevated search interest

04

Consistency Validation

Checks if patterns repeat across multiple years

05

Score Calculation

Assigns seasonality scores (0-100) based on strength and consistency

Parameters

ParameterTypeRequiredDescription
keywordstextRequiredKeywords to analyze (one per line or comma-separated)
regionselect (11 options)OptionalTarget country Default: US

Example queries

Detect seasonality for running shoes, winter coats, sunscreen
@seasonality keywords: summer dresses, winter boots, beach gear in US
Find seasonal patterns for holiday-related keywords
When is peak season for "Christmas gift ideas"?

Example output

Keyword: "winter coats"
  ✓ Seasonal — Score: 94/100
  Peak months: OCT (score: 88), NOV (score: 94), DEC (score: 82)
  Plateau: SEP-JAN (15% above baseline)
  Avg volume: 49,500 — Peak volume: 135,000 (NOV)
  Consistency: 3/3 years

Keyword: "running shoes"
  ✗ Not seasonal — Score: 12/100
  Volume is stable year-round (±8% variation)
  Avg volume: 74,000

Keyword: "sunscreen"
  ✓ Seasonal — Score: 89/100
  Peak months: MAY (score: 78), JUN (score: 89), JUL (score: 86)
  Avg volume: 33,100 — Peak volume: 90,500 (JUN)
  Consistency: 3/3 years

Output formats

CSV

Seasonality analysis per keyword

KeywordHas SeasonalitySeasonal MonthsMonth ScoresAvg Monthly Searches

Use cases

Time content publishing around seasonal demand peaks
Plan ad spend allocation across the year
Identify evergreen vs. seasonal keywords
Optimize inventory and promotions for e-commerce

Ready to try Seasonality Detector?

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