Internal Linking

Internal links are the cheapest ranking lever you own, and the hard part is knowing which page should link where. This agent reads each target page to learn what it is actually about, asks Serpstat which OTHER pages of the same domain rank for that topic, then opens the best candidates to check whether the link already exists, where the anchor would fit, and whether the page is even in the same language. It works on pages that do not rank yet — the topic comes from the page's own text, not from its rankings.

Try Internal Linking@internallinking

How it works

Read the target

fetches each target page and extracts the terms that describe its topic

Find candidates

asks Serpstat which same-domain pages rank for those terms, and adds the pages the target already links to

Rank

scores each candidate on topical coverage, page authority and language match

Verify

opens the shortlisted donors to check for an existing link, pick the placement sentence, and confirm the language

Write anchors

proposes anchor text in the DONOR page's language, and a priority per recommendation

Parameters

ParameterTypeRequiredDescription

domainstringRequiredThe site to search for donor pages (e.g. example.com)

countryselect (231 options)RequiredWhich country's Google data to search — it decides which pages qualify as donors Default: g_us

target_urlstextRequiredThe pages that should RECEIVE the new links — up to 25 per run

donors_per_targetnumberOptionalMost donor pages to recommend per target (1-50) Default: 5

Example queries

Which pages on example.com should link to /blog/what-is-seo/?

@internallinking build an internal linking plan for example.com, country us

Find internal link opportunities for these 3 product pages

Add internal links to the pages traffic quick wins just flagged

Example output

TARGET  /blog/what-is-seo-basics/
  critical  /blog/seo-for-beginners/     anchor: "what is SEO"        already linked: no
            "Before touching anything technical, it helps to know what is SEO and what it is not."
  high      /blog/seo-analysis-content/  anchor: "basics of SEO"      already linked: no
            "Most content audits start from the basics of SEO rather than the tooling."
  medium    /page-audit/                 anchor: "website promotion"  already linked: nofollow

TARGET  /page-audit/
  already covered — 5 related page(s) already link here and were not repeated.

Summary: 2 requested page(s) → 3 recommendation(s) over 3 donor(s); 1 page already covered

Output formats

CSV

One row per recommendation, plus a row for every requested URL that got none and why

source_urlsource_titletarget_urlstatusanchor_textmatched_keywordsscoredonor_positionalready_linkedexisting_anchorexisting_relplacement_quotepriority

Use cases

Give a new page its first internal links so it can start ranking

Boost a page that ranks on page 2 by pointing existing authority at it

Follow up Traffic Quick Wins with the links its flagged pages need

Audit whether the links you think exist actually do — and whether they are nofollow

Explore other agents

View all agents & tools