GSC Performance Insights

Connects to your Google Search Console account and runs a comprehensive performance analysis. Detects pages with declining impressions (content decay), identifies CTR gaps where rankings are high but clicks are low, spots keyword cannibalization between your own pages, and breaks down performance by device and country. Outputs a prioritized action report so you know exactly where to focus.

Try GSC Performance Insights@gscinsights

How it works

Auth Check

Verifies your GSC OAuth connection and resolves the target domain

Data Collection

Fetches search analytics (queries, pages, devices, countries) for the selected date range

Page Segmentation

Groups pages by content type and traffic tier

CTR Gap Analysis

Finds pages ranking in top 10 but getting below-average click-through rates

Content Decay Detection

Identifies pages with declining impressions over time

Cannibalization Detection

Finds multiple pages competing for the same queries

Dimension Analysis

Breaks performance down by device type and country

Priority Scoring

Scores and ranks all issues by potential impact

Report Generation

Outputs prioritized CSV action list and visual HTML report

Parameters

ParameterTypeRequiredDescription

domainstringOptionalDomain from your GSC account (auto-selected if omitted)

date_rangeselect (4 options)OptionalAnalysis date range Default: 7d

Example queries

Analyze my GSC data for the last 3 months

@gscinsights domain: example.com date_range: 6m

Find pages with declining traffic in Google Search Console

Show CTR gaps and content decay for my site

Example output

Domain: example.com — Date Range: 3 months

CTR Gaps (8 pages)
  /blog/best-coffee-makers — Position: 4.2 — CTR: 1.8% (expected: 8%)
    Action: Rewrite title tag and meta description to improve click-through

Content Decay (5 pages)
  /guides/espresso-basics — Impressions: -42% vs prior period
    Action: Update content, refresh publish date, add new sections

Cannibalization (3 keyword groups)
  "coffee grinder reviews" — 2 pages competing: /reviews vs /blog/grinders
    Action: Consolidate or add canonical

Priority Score Breakdown:
  High Priority: 6 issues
  Medium Priority: 10 issues
  Low Priority: 8 issues

Output formats

CSV

Prioritized action list with issues, scores, and recommendations

PageIssue TypePriority ScoreImpressionsClicksCTRPositionAction

HTML

Visual report with sections for CTR gaps, content decay, cannibalization, and dimension breakdowns

Use cases

Diagnose traffic drops with GSC data

Find quick wins from CTR optimization

Identify content that needs refreshing before it loses rankings

Resolve internal keyword conflicts discovered via GSC

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